Experience the epitome of holiday shopping at Northwest Florida’s premier upscale event – Holly Fair! We invite you to join us for a Southern tradition like no other. Our booths are equipped with Wi-Fi, power, nightly secured facilities, and a dedicated team of volunteers ready to assist you every step of the way.

Each year, thousands of eager shoppers flock to Holly Fair for a convenient one-stop-shop to fulfill their holiday wish lists. But Holly Fair is more than just a shopping extravaganza – it’s a meaningful opportunity to support the mission of the Junior League of Panama City. 100% of the net proceeds from this event go directly towards fostering positive community change.

If you’re interested in becoming a part of the Holly Fair tradition as a merchant, we’d love to hear from you! Reach out to us at HollyFairMerchant@jlpanamacity.org to learn more.

Event Details:

Thursday, Nov. 7th – Preview Party & Auction from 6 p.m. – 10 p.m.

Friday, Nov. 8th – Champagne Brunch & All Day Shopping from 8 a.m. – 5 p.m.

Saturday, Nov. 9th – All Day Shopping from 9 a.m. – 5 p.m.

Sunday, Nov. 10th – All Day Shopping from 10 a.m. – 4 p.m.

Merchant Information:

Merchants are selected for Holly Fair based on the quality and uniqueness of their merchandise, price point, booth decoration, display, and promptness in completing all required information. Booth sizes range from 8×6 to 8×30 and include power & Wi-Fi. Prime site booth placements are available for an additional fee.

Upon selection, merchants will receive an invitation letter and contract packet. Booth assignments will be made after the selection process is complete and all signed contracts and booth fees have been received. Additionally, merchants are required to submit a gift certificate or auction item for use during the Holly Fair weekend by October 1, 2024.

Don’t miss out on this exceptional sales opportunity for 2023! Apply now to become a part of Holly Fair and showcase your merchandise to our discerning shoppers. Contact us at HollyFairMerchant@jlpanamacity.org with any questions – we’re here to help!

Apply to Holly Fair 2024

Merchants that have never applied to Holly Fair please click here to request access.

Merchants that HAVE applied before please click here to log in.