2017 Holly Fair Merchants

Welcome Potential Merchants,

The Junior League of Panama City is pleased to invite you to be part of our 29th Annual Holly Fair, November 9 - November 12, 2017, at the Edgewater Beach & Golf Resort.

Join us for North West Florida’s * Southern * Holiday* Upscale * Shopping Event! We feature an entirely indoor, newly remolded venue. Our booths include Wi-Fi, power, vendor meals, a nightly secured facility and team of volunteers for assistance. Our thousands of shoppers visit Holly Fair each year for a one stop shop to fulfill their holiday checklist. Not to mention, 100% of the proceeds of this event go to support the Junior League of Panama City’s mission of developing positive community change. So, if you are interested in becoming a part of the Southern Tradition of Holly Fair Call Britney at (850)896-0594 or hollyfair@jlpanamacity.org


Event Details:

Thursday, November 9th- Preview Party & Auction

Friday, November 10th- Champagne Bruch & All-Day Shopping

Saturday, November 11th – All Day Shopping

Sunday, November 12th – Sundays with Santa & Shopping


Merchant Info:

The criteria by which merchants are selected for Holly Fair include the quality and uniqueness of merchandise, price point, booth decoration, display and promptness in returning ALL completed information. 

We have the following booth sizes available: 8x6, 8x8, 8x10, 8x20 & 8x30. All booths include power & Wi-Fi. Prime site booth placements are available for additional fee. Call for pricing and availability today (850)896-0594

If you are selected to be a merchant, you will be sent an invitation letter and contract packet. Booth assignments will be made after selection process is complete and signed contracts and booth fees have been received.

Please note that merchants are also required to submit a gift certificate or auction item for use during the Holly Fair weekend which must be received no later than October 1, 2017.

We are pleased to be able to offer you this sales opportunity for 2017 and look forward to hearing from you soon. Please do not hesitate to contact us via email at hollyfair@jlpanamacity.org with any questions that you might have.


Britney Norton, Holly Fair Merchant Chair


Instructions for Applying to Holly Fair 2017

Please follow the steps below to apply:

The Merchant Corner is available below.  Follow the instructions to request access then apply to be a merchant at this year's Holly Fair.  The 2017 Holly Fair Merchant Application is also available to download.  We would request, however, that the digital Merchant Corner be used.  If you have already submitted the manual application, we will upload your information.

2017 Holly Fair Merchant Application

Merchants that have never applied to Holly Fair please click here to request access.

Merchants that HAVE applied before please click here to log in.